Client retention is one of the essential factors that define the success of a business. For a business like a swim school that relies on a steady stream of bookings for its revenue, it is imperative to come up with effective strategies to sustain client interest in the business and keep client traction pouring in regularly.
A crux that many swim school operators encounter each year is the slump in enrollment rates throughout the winter season. True, withdrawal from swimming lessons is an inevitable trend during frigid months, but swim schools should all the more bolster their promotions and marketing efforts to keep as many clients throughout the period as possible.
Here are a few ideas to keep your clients swimming this coming winter:
1. Educate the parents on why they should continuously commit to the lessons.
The essence of continuous swimming lessons even through winter is that persistent practice helps a child gain mastery over the skill. Swim schools must drum up this message to parents in the months leading to winter. Parents must learn, understand, and appreciate the importance of consistent practice in building up progress and strengthening their children’s bodies. Cascade this message to your swim school teachers and staff and encourage them to help in educating the parents to commit to the lessons.
2.Make winter swimming an enjoyable experience for the parents.
Make winter swimming lessons a fun and enjoyable experience not only for the students but also for the parents. If you think that accompanying their children in the pool and having to endure the cold by the poolside while waiting for their children to finish the session is a daunting routine for parents, why not make every session comfortable and entertaining for them? Serve them a warm cup of coffee or hot chocolate; Come up with ways to get their minds off of the waiting and help them channel their time and attention to something worth their while. Think of ways to make parents look forward to swimming sessions.
3. Offer rewards and/or discounts.
One way to ensure steady bookings during the cooler months is to encourage parents to keep their children swimming through the month of June so they can get a second lesson for free or at a discounted price through July or August. This promotion works in two ways: by picking lessons weekly, the child gets to progress faster while giving your business a steady number of bookings all throughout. This also produces a knock-on effect for parents who haven’t been enrolling their children through winter. These parents may change their mind about winter swimming for the next season.
4. Keep swimming fun!
Make each swimming session as fun and entertaining as possible for children and prevent them from dreading having to swim amid the cold weather. Strive to create a learning environment that makes them feel secure and safe; provide them an avenue that pushes them to progress at their own pace and celebrates every milestone they accomplish so they can gain confidence.
5. Create a special must-be-there moment
Create a FOMO moment that parents will not want to miss. Do this by hosting underwater photography sessions and make them only available to currently registered swimmers. A strong and compelling social media campaign can also help in ensuring that all parents will not want to miss out on such a fun activity.
More than the entertainment they bring, photo sessions are a platform for children to exercise their creative muscle by coming up with different poses for every frame. It also gives them an opportunity to express themselves.
Follow these simple ways to keep your clients swimming this winter. We hope you will see your sign-up rates gradually improve this coming winter.
Keep children motivated in their learn-to-swim journey. Make their lessons fun, memorable, and entertaining by booking a photo session with us. We will make sure your clients will enjoy their swimming lessons more than ever.
To inquire about an underwater photography session or week in your school, contact Clint Ranse at 0431-483-290 or email firstname.lastname@example.org.